EN
Maleup
2021.12This project is aimed at boys who like beauty makeup or girls who prefer neutral makeup, and designs makeup and communication apps and cosmetics packaging specifically for them.
Background
Given the criticism in the domestic news about boys' makeup and boys' tendency to be feminine, I think makeup is not a female trait. Should boys make up be supported?
Today, most Chinese men hold a conservative attitude towards the use of cosmetics and consider it feminine. The guys around who can make up are often teased that their behavior is girly. However, there are some benefits to men using cosmetics. For example, having a more confident appearance, getting more job opportunities, better social connections and showing your personality.
Given the criticism in the domestic news about boys' makeup and boys' tendency to be feminine, I think makeup is not a female trait. Should boys make up be supported?
Today, most Chinese men hold a conservative attitude towards the use of cosmetics and consider it feminine. The guys around who can make up are often teased that their behavior is girly. However, there are some benefits to men using cosmetics. For example, having a more confident appearance, getting more job opportunities, better social connections and showing your personality.
Idea
In this context, I wanted to make an app to help boys use cosmetics awareness.
In addition, because most cosmetics are only for girls, boys cannot get instructions on cosmetics, making it difficult for men to start trying cosmetics. Among these cosmetics, some parts are needed to help male consumers make up.
According to my vision for this app, instructing boys in makeup and exchange of makeup experience are the two main purposes. Therefore, our main colors and functions in this app will be biased towards boys' preferences.
In this context, I wanted to make an app to help boys use cosmetics awareness.
In addition, because most cosmetics are only for girls, boys cannot get instructions on cosmetics, making it difficult for men to start trying cosmetics. Among these cosmetics, some parts are needed to help male consumers make up.
According to my vision for this app, instructing boys in makeup and exchange of makeup experience are the two main purposes. Therefore, our main colors and functions in this app will be biased towards boys' preferences.
